A good brief saves time, money and frustration. It gives whoever builds your site a clear target, and it forces helpful clarity on your own side too. You do not need it to be long — just clear.
Start with goals and audience
Explain what the website is for — the outcomes you want — and who it is for. 'Get more local enquiries from homeowners' is far more useful than 'a modern website'.
Cover the practical detail
- The pages or sections you think you need
- Key features — booking, payments, a blog
- Branding and any content you already have
- Two or three example sites you like, and why
- Your rough budget and ideal timeline
Say what success looks like
Describe how you will judge the result — more enquiries, online bookings, a professional impression. Shared success criteria keep everyone pulling in the same direction.
Keep it a living document
A brief is a starting point, not a contract in stone. A good studio will help refine it. Send us yours — even a rough one — and we will turn it into a clear plan and quote.