Choosing between a template and a custom-built website comes down to your goals, budget and how much the site matters to your business. Both can be the right call — for different situations.
Templates: fast and affordable
- Lower up-front cost and quick to launch
- Fine for simple needs and early-stage businesses
- Limited by the template's structure and performance
- Can look similar to other sites using the same theme
Custom: tailored and faster
- Designed around your customers and conversion goals
- Typically much faster, which helps SEO
- Full control of structure, metadata and schema
- Built to grow with your business
The deciding question
Ask how central the website is to winning customers. If it is a minor brochure, a template may be enough. If it is a core sales channel, a custom build usually returns the investment through speed, ranking and conversions.
Our approach
We build custom, performance-first sites from £1,950 — bespoke where it counts, efficient where it does not, so you get tailored results without an inflated price.