Great content won't rank on a broken foundation. These are the technical essentials we ship with every build in 2026.
Core Web Vitals
- LCP under 2.5s — fast largest content paint
- INP under 200ms — responsive to interactions
- CLS under 0.1 — no layout shift
Crawlability & indexing
- Clean, descriptive URLs
- XML sitemap + robots.txt, submitted to Search Console
- Canonical tags to avoid duplicate content
- Correct status codes and 301 redirects
Structured data
JSON-LD schema (Organization, LocalBusiness, Service, FAQ, Article) helps you win rich results and get cited by AI search engines like ChatGPT, Perplexity and Google AI Overviews.
The rest of the basics
- HTTPS everywhere + security headers
- Mobile-first responsive design
- Unique titles & meta descriptions per page
- Optimised images (WebP/AVIF, lazy loading)