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Web Design · 6 min read

SEO basics every new website needs

The matmad team·

A beautiful website that nobody can find is a missed opportunity. Getting the SEO basics right from launch means your site is set up to rank as it earns authority — rather than needing expensive fixes later.

Solid technical foundations

  • Clean, descriptive URLs
  • A sitemap and robots file, submitted to Search Console
  • Canonical tags to avoid duplicate content
  • Fast Core Web Vitals and a mobile-first layout

On-page essentials

  • Unique title and meta description on every page
  • A clear heading structure
  • Helpful content that answers real questions
  • Descriptive image alt text

Structured data

JSON-LD schema helps search engines understand your business, services and content — and can earn rich results and AI citations. It is invisible to visitors but valuable to crawlers.

Built in, not bolted on

Every site we build ships with this full technical-SEO foundation as standard, so you start from a position to rank rather than playing catch-up.

Ready to build something that performs?.

Tell us about your project. We'll reply within one business day with honest advice and clear next steps.