A landing page and a website look similar but do different jobs. Picking the wrong one wastes budget. Here's how to decide.
Use a landing page when…
- You're running a paid ad or email campaign
- You're launching a single product or offer
- You need to maximise one specific conversion
- You want to A/B test a message quickly
Use a full website when…
- You need to establish credibility and brand
- You want to rank organically across many topics
- You have multiple services, products, or audiences
- You're publishing content or case studies over time
Often, you need both
A common, effective setup: a full website for organic growth and trust, plus dedicated landing pages for each paid campaign. They reinforce each other.