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Guides · 6 min read

How much does a website cost in the UK in 2026?

The matmad team·

“How much does a website cost?” is the most common question we get — and the honest answer is: it depends on what you need it to do. Here's a transparent breakdown for the UK market in 2026.

Landing pages: from £600

A single, conversion-focused page for a campaign or launch. UK agencies usually charge £1,500–£4,000; we start from £600. Cost is driven by copy, integrations, and how many variations you want for A/B testing.

Full websites: from £1,950

A multi-page marketing or business site. Regional UK agencies typically charge £3,000–£8,000 (London £8,000+); ours start from £1,950. Price scales with the number of pages, design depth, whether you need a CMS, and integrations.

Web apps: from £4,950

Custom software — dashboards, SaaS, portals. A typical UK SaaS MVP runs £8,000–£30,000; we ship lean MVPs from £4,950. The biggest cost driver is feature scope, so we split delivery into milestones to launch sooner.

Mobile apps: from £6,500

iOS and Android apps. UK app MVPs typically start around £15,000, but a shared cross-platform codebase cuts that significantly — we build from £6,500, and you can ship both stores from around £9,500.

What actually drives cost

  • Scope — number of pages, screens, and features
  • Design — template vs fully bespoke
  • Integrations — CRM, payments, third-party APIs
  • Content — whether you need copywriting and a CMS
  • Ongoing — maintenance, hosting, and support

The cheapest website is rarely the most cost-effective. A fast, SEO-ready site that converts pays for itself; a cheap one that nobody finds doesn't.

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