A high-converting landing page is not a lucky design — it is a deliberate sequence that takes a visitor from curiosity to action. Here is the structure we use, and why each part earns its place.
The hero: clarity in five seconds
A sharp headline that states the outcome, a supporting line, and one clear call to action. Visitors should understand what you offer and what to do next before they scroll.
Proof and credibility
- Reviews, testimonials and recognisable logos
- Concrete results and numbers where you have them
- Photos of real work, people or products
The offer and objection handling
- Benefits framed around the customer, not your features
- Answers to the obvious 'but what about…' questions
- Clear pricing or a low-friction next step
The call to action
Repeat one primary action down the page, with specific button text and a short form. Every extra field and competing link costs you conversions.
Common mistakes
Slow load times, vague headlines, too many choices and long forms are the usual culprits. We design landing pages around this structure from £600, wired to analytics so you can see exactly how each one performs.